Page builders have become indispensable tools for WordPress users in the evolving landscape of website creation. These intuitive interfaces simplify designing websites, allowing users to create and customize their web presence without extensive coding knowledge. As WordPress continues to dominate as a leading content management system, the choice of page builder can significantly influence a website’s aesthetic appeal and functionality.
Among the plethora of page builders available, Elementor and Gutenberg stand out—but for different reasons. Elementor, a third-party plugin, is renowned for its robust feature set and flexibility. It offers various templates and design elements catering to novices and professional designers. On the other hand, Gutenberg, as WordPress’s default block editor introduced in WordPress 5.0, focuses on a more streamlined, block-based approach to content creation. Its integration into WordPress core makes it a fundamental part of the WordPress experience, emphasizing ease of use and efficiency.
Things to remember
- Your Experience Level:
- Consider your comfort with technology and previous experience with website building. Gutenberg offers a more straightforward, less intimidating learning curve for beginners, while Elementor provides advanced features that may appeal more to experienced designers.
- Design Requirements:
- Think about the complexity and customization of the designs you plan to implement. Elementor offers extensive design flexibility and creative options through its wide range of widgets and templates. Gutenberg, while improving, is more limited in terms of out-of-the-box design options.
- Budget Constraints:
- Elementor has a free version, but the most powerful features are locked behind its premium version. Gutenberg is entirely free and continuously improving with each WordPress update.
- Performance Considerations:
- Page speed and overall website performance are crucial for SEO and user experience. Elementor’s feature-rich widgets can slow down your site more than Gutenberg’s more streamlined approach.
- Future Scalability:
- Evaluate your website’s potential growth. If you anticipate needing complex features, frequent updates, and scalability, Elementor might be more suitable. Gutenberg’s improvements are tied to the WordPress core updates, which can be more restrictive.
- Plugin and Theme Compatibility:
- Ensure that the page builder you choose works seamlessly with other plugins and themes you plan to use. Elementor generally has good compatibility with a wide range of themes and plugins, while Gutenberg’s native integration with WordPress often provides smoother compatibility with WordPress themes.
- Support and Community:
- Access to support and a robust community can be vital, especially if you need to become a professional developer. Elementor has a large community and extensive documentation, providing substantial support. Gutenberg, supported by WordPress, also offers a growing repository of resources and community support.
- Long-Term Commitment:
- Consider your long-term commitment to maintaining your site’s content and design. Gutenberg’s integration into WordPress ensures it will always be up-to-date and supported, whereas Elementor requires regular updates from a third party.
Ease of Use
When choosing a page builder for WordPress, the ease of use is often a deciding factor, especially for those new to website design. Both Elementor and Gutenberg offer user-friendly interfaces but cater to slightly different user experiences and learning curves.
Elementor:
- User Interface: Elementor features a highly intuitive drag-and-drop interface. Users can construct pages visually by dragging widgets from a sidebar directly onto the live page. This WYSIWYG (What You See Is What You Get) approach allows users to see their changes in real-time, making it easy to understand and manipulate.
- Learning Curve: Although Elementor is packed with features, its straightforward design means that even beginners can start creating beautiful pages quickly. The plethora of online tutorials, videos, and an active community also help in flattening the learning curve. However, mastering all the advanced features can take some time.
Gutenberg:
- User Interface: Every type of information, including text, photos, and videos, is a block in Gutenberg’s block-based editor and may be moved and altered separately. This clean and straightforward approach aligns well with WordPress’s ethos of keeping things simple and efficient, though it initially met with mixed reviews upon release.
- Learning Curve: Gutenberg’s learning curve is generally considered gentler than Elementor’s for complete beginners to WordPress, primarily because it does not overwhelm the user with as many options upfront. It’s also the default editor for WordPress, meaning users will likely get familiar with it from the start. However, those needing more complex features might be limited until they explore additional blocks and plugins.
Comparison:
- Elementor and Gutenberg cater to different preferences and needs in terms of ease of use. Elementor’s interface might appeal more to those who prioritize visual editing and design flexibility. At the same time, Gutenberg offers a more streamlined, block-oriented approach that may appeal to those looking for simplicity and integration with the core WordPress experience.
Flexibility and Features
Both Gutenberg and Elementor offer various functionalities to meet the multiple needs of WordPress users. Still, their approaches and offerings differ significantly regarding flexibility, templates, and advanced design options.
Elementor:
- Widgets and Templates: Elementor shines with its extensive library of over 90 widgets and a plethora of templates. Users can easily drag and drop elements like sliders, testimonials, and forms. The Pro version further enhances this with global widgets, theme builder capabilities, and WooCommerce integration. Its vast template library offers hundreds of pre-designed sections and pages that can be imported and customized.
- Design Options: With Elementor, users have control over nearly every aspect of their page design, including margins, paddings, typography, and color schemes. It supports custom CSS for even deeper customization.
- Responsive Design: Elementor provides robust tools for creating responsive designs. Users can tweak settings for different devices (desktop, tablet, mobile) directly from the editor, ensuring the site looks good on any screen size.
- Multimedia Content: Elementor makes handling multimedia straightforward. It supports various media types and offers dedicated widgets for embedding and styling audio, video, and images.
Gutenberg:
- Widgets and Templates: As a block editor, Gutenberg offers a growing selection of blocks, such as paragraphs, images, buttons, and more, which serve similar functions to widgets. While it has fewer pre-designed templates than Elementor, the block patterns introduced in recent updates provide users with reusable template sections to streamline page layouts.
- Design Options: Gutenberg’s design customization is generally more limited compared to Elementor. However, it has been steadily expanding its capabilities with features like full-site editing, block spacing, and duotone image filters, aiming to offer a more comprehensive design system within WordPress.
- Responsive Design: Gutenberg handles responsive design by default for most blocks but offers less control than Elementor. Users can apply custom CSS to tweak responsive behaviors, although it requires more technical skill.
- Multimedia Content: Gutenberg integrates well with WordPress’s core media management functionalities. It allows for easy insertion and basic formatting of multimedia content, supporting responsive images and embeds from popular platforms like YouTube and Twitter.
Comparison:
- Elementor provides a more feature-rich and flexible experience that is right out of the box and is suited for users who need detailed control and varied functionalities. In contrast, Gutenberg offers a simpler, more streamlined toolset that integrates tightly with WordPress, focusing on usability and efficiency without overwhelming users with options.
Performance
Performance is crucial when selecting a page builder since it can significantly impact site speed, search engine rankings, and user experience. Both Elementor and Gutenberg have their strengths and weaknesses in this area.
Elementor:
- Site Speed and Performance: Elementor’s rich feature set and versatility come with a price in terms of performance. It generally creates heavier page loads compared to Gutenberg, primarily due to its extensive use of JavaScript and CSS. While this can impact page loading times, especially on mobile devices, proper optimization techniques like caching, image compression, and using a robust hosting solution can mitigate some of these effects.
- Compatibility: Elementor is designed to be compatible with most WordPress themes and plugins. However, because of its complexity, conflicts may occasionally arise, particularly when heavily customized themes or other plugins are used. However, its widespread use means that many developers actively ensure compatibility with Elementor.
Gutenberg:
- Site Speed and Performance: Gutenberg is the default WordPress editor and is optimized for performance. It typically generates lighter and faster-loading pages because it uses primarily native WordPress code and minimizes the addition of third-party scripts. The block-based approach is inherently more streamlined, which can contribute to better performance scores and faster rendering times.
- Compatibility: Being part of the WordPress core, Gutenberg generally has excellent compatibility with themes and plugins designed to work with the block editor. However, there can be issues with older themes and plugins that still need to be updated to integrate with Gutenberg’s block system.
Comparison:
- From a performance perspective, Gutenberg might be the better option for those prioritizing speed and efficiency, especially on content-heavy sites where page load times are crucial. Elementor, while potentially slower, offers high customizability and features that might justify the trade-off in performance for many users.
- Both builders work well within the WordPress ecosystem in terms of compatibility, but Gutenberg’s native integration gives it a slight edge, particularly with newer plugins and themes designed after WordPress 5.0.
Customization Capabilities
Many users consider customization crucial when selecting a page builder, as it directly impacts a website’s uniqueness and functionality. Elementor and Gutenberg offer varying levels of customization, each with its strengths and potential limitations.
Elementor:
- Depth of Customization: Elementor is renowned for its extensive customization capabilities. Users have various design options, such as sophisticated typography, custom CSS, motion effects, and more. The ability to adjust every element precisely allows for highly tailored designs.
- Third-Party Extensions: Elementor’s popularity has led to a large ecosystem of third-party plugins that extend its functionality even further. Whether you need unique widgets, enhanced e-commerce features, or integrations with other software, an Elementor add-on is likely available.
- Limits: While Elementor offers deep customization, its reliance on a large number of widgets and plugins can sometimes lead to bloat, affecting website performance. Additionally, transitioning away from Elementor can be challenging as it may leave behind a lot of shortcodes and custom HTML.
Gutenberg:
- Depth of Customization: Gutenberg’s customization features have expanded significantly since its introduction, especially with the full-site editing capabilities in recent WordPress versions. Users can now adjust global styles, use block patterns, and apply custom settings to nearly all block types.
- Third-Party Extensions: Many third-party block plugins enhance Gutenberg’s capabilities, adding more specialized blocks and features. These extensions are typically lightweight to maintain overall site performance.
- Limits: Gutenberg’s design and functional customizations are generally more streamlined than Elementor’s. This can be a limitation for users looking for particular design options or for sites that require complex interactive elements. Additionally, some users may find the block editor less intuitive when dealing with advanced layout configurations.
Comparison:
- Elementor provides a higher degree of customization out of the box, making it suitable for users who need detailed control over their site’s appearance and functionality. Its vast array of widgets and third-party plugins allow for virtually limitless design possibilities.
- While more limited in scope compared to Elementor, Gutenberg offers a more integrated and potentially smoother experience for users who prefer simplicity and are focused on content creation. Its growing array of third-party blocks and increasing support for full-site editing are closing the gap on customization.
Support and Community
A robust support system and an active community are essential assets when working with any technology, particularly with tools as integral as WordPress page builders. Elementor and Gutenberg each offer distinct support structures and boast vibrant communities.
Elementor:
- Support Options: Elementor provides extensive support through various channels. The premium version offers direct professional support from Elementor’s technical team, which includes faster response times and more in-depth troubleshooting. Free users can access a wealth of information through the extensive Elementor documentation, FAQs, and tutorial videos.
- Community: Elementor has a highly active community. There are numerous online forums, Facebook groups, and even local meetups where users can exchange tips, tricks, and advice. The community is also beneficial for learning from real-world examples and networking with other web professionals.
Gutenberg:
- Support Options: As part of WordPress, Gutenberg support is woven into the broader WordPress support system. This includes the WordPress.org forums, extensive developer documentation, and tutorials created by the community. Being open-source, users can also contribute to its development and documentation.
- Community: Gutenberg’s community is extensive, thanks to its integration into WordPress. Users range from beginner content creators to advanced developers. Since Gutenberg is still relatively new and evolving, the community is active in development discussions, especially in making the editor more accessible and feature-rich.
Comparison:
- Elementor offers more specialized, structured support, especially for users of its premium version. Its community is also very targeted towards Elementor-specific design and functionality, making it an excellent resource for specialized help.
- As a part of WordPress, Gutenberg benefits from the massive WordPress community. Its support and community are more integrated into the WordPress ecosystem. This advantage lies in covering various subjects and involving diverse people.
Price and Licensing
Understanding page builders’ pricing structure and licensing terms is crucial, as it can significantly influence user choice depending on their budget constraints and specific needs.
Elementor:
- Cost: Elementor offers a free version with basic features suitable for simple site-building. However, for users requiring more advanced functionalities, such as theme builder capabilities, more comprehensive widgets, and WooCommerce support, Elementor Pro is necessary. Elementor Pro’s pricing starts from $49 per year for a single site license and scales up to $999 per year for 1,000 sites, making it a flexible option for individuals and agencies.
- Licensing: Elementor Pro’s licensing is annual, implying that consumers must renew their membership to continue receiving updates and assistance. The sites built with Elementor will still function even if the license expires, but access to updates and support will be restricted.
Gutenberg:
- Cost: Gutenberg is entirely free. As the default editor for WordPress, it comes pre-installed in all WordPress installations. There are no hidden costs, and it receives regular updates through WordPress core updates without additional charges.
- Licensing: Gutenberg is an open-source project released under the GNU General Public License (GPLv2 or later), which means it can be freely used, modified, and even redistributed. This openness fosters a collaborative development environment and ensures that Gutenberg remains a free tool for everyone.
Comparison:
- Elementor’s pricing model offers flexibility and a range of options suited to different user needs, from hobbyists to large agencies. However, the cost could be a barrier for some users, especially those managing multiple sites.
- Gutenberg’s open-source and free nature removes any financial obstacles to entry and makes it available to everyone. Its GPL licensing further adds to its appeal, particularly among proponents of open-source software.
Square Pricing, Features, and Description
Feature | Elementor Free | Elementor Pro | Gutenberg |
---|---|---|---|
Pricing | Free | Starts from $49/year | Free |
User Interface | Drag-and-drop | Drag-and-drop | Block-based |
Widgets and Templates | Limited | Extensive + Premium templates | Basic blocks |
Customization Depth | Basic | Advanced (custom CSS, theme builder, etc.) | Moderate (improving) |
Responsive Design Control | Basic | Full control over different device settings | Basic, relies on themes |
Multimedia Handling | Good | Excellent (advanced widgets) | Good (core WordPress) |
Third-Party Extensions | Good | Excellent | Good (growing) |
Support | Community only | Priority support, extensive documentation | WordPress community forums |
License | GPL | GPL (annual renewal for updates and support) | GPL |
Best Suited For | Basic websites | Professional websites, designers, agencies | Content-focused sites |
Review and Testimonial
John D., Small Business Owner
- Using: Elementor Pro
“Elementor Pro transformed the way we create our website. The variety of widgets and templates made it easy to design a professional-looking site without hiring a designer. I especially appreciate the theme builder, which allows us to customize every part of our site. While the annual fee is a consideration, so is the time saved and the quality of the final product. Make it worthwhile. The support team is also very responsive, which helps whenever we run into issues.”
Sarah L., Freelance Writer
- Using: Gutenberg
“Gutenberg is the perfect tool for me as a writer focusing mainly on content. The block editor is straightforward and integrates seamlessly with WordPress, making it intuitive. I love how it keeps getting better with each WordPress update. While it lacks some of the advanced design features of other page builders, It is a reliable option for those needing an easy-to-use editor for content-heavy websites.”
Alex C., Web Developer
- Using: Elementor Free & Gutenberg
“I use both Elementor Free and Gutenberg for different projects. Elementor’s free version offers enough features for small projects, giving them a unique flair without any investment. However, Gutenberg’s integration into WordPress and its performance advantage are crucial for more complex sites, especially those I develop for clients. The absence of a financial barrier and its continuous improvements make Gutenberg an essential tool in my developer toolkit.”
Elementor vs. Gutenberg FAQ
1: Can I switch from Elementor to Gutenberg without losing my content?
- Answer: You can switch from Elementor to Gutenberg, but the process may require some adjustments. Elementor uses its styling and widgets, so when you deactivate it, you might need to reformat some content or adjust layouts to fit the block structure of Gutenberg. It’s advisable to back up your site before making the switch.
2: Does Gutenberg offer the same level of design flexibility as Elementor?
- Answer: Gutenberg is improving design flexibility, especially with the introduction of full-site editing and more block options. However, Elementor still offers a broader range of design capabilities and finer control over elements, thanks to its extensive widget library and advanced design settings.
3: Is Elementor Pro worth the investment if I’m starting?
- Answer: If you’re starting out and on a tight budget, the accessible version of Elementor may be sufficient. However, Elementor Pro is worth the investment if you need advanced features like pop-up builders, theme builders, and more dynamic widgets. It can be precious for creating a professional-looking site that stands out or if you’re planning to build websites commercially.
Explore More About Elementor and Gutenberg
Whether you are a beginner looking to craft your first website or a seasoned developer keen on enhancing your web design capabilities, the following resources can provide more detailed information and community support:
Elementor Resources:
- Elementor Official Website: Learn more about Elementor’s features and download the plugin. Visit Elementor
- Elementor Community Hub: Join discussions, ask questions, and share tips with other Elementor users. Join the Community
- Elementor Academy: Free tutorials and courses designed to help you master Elementor from basic to advanced levels. Start Learning
Gutenberg Resources:
- WordPress Block Editor Handbook: Comprehensive guide to getting started with Gutenberg. Read the Handbook
- Gutenberg Hub: A resource site dedicated to Gutenberg, offering templates, tutorials, and the latest news. Explore Gutenberg Hub