Themify Ultra vs Avada vs Divi

Selecting an appropriate WordPress theme is essential for any developer or owner of a website. The theme not only dictates the visual aesthetics of the site but also impacts its functionality, usability, and search engine optimization (SEO). With the vast array of themes available, choosing one that meets your unique demands can significantly impact your website’s functionality and effectiveness.

This comparison will explore three popular WordPress themes: Themify Ultra, Avada, and Divi. Various user kinds and purposes are catered to by each theme’s distinct functionality and design possibilities. By delving into their specifics, we aim to help you decide which theme best suits your project’s requirements.

Overview of Each Theme

Themify Ultra

Themify Ultra is designed for flexibility, offering a powerful and efficient way to create virtually any website. With a focus on ease of use and customization, it provides a comprehensive panel of options and a library of over 60 pre-designed layouts. This theme is ideal for designers and developers searching for a flexible solution to accommodate different requirements, such as personal blogs or company websites.

Avada

As one of the best-selling WordPress themes of all time, Avada promises versatility and power. It features its proprietary Fusion Builder, a drag-and-drop visual page builder that makes it simple for users to create intricate layouts without knowing how to code. Avada also boasts an extensive collection of demo content, which users can import to quickly set up sites across different niches, such as eCommerce, photography, and more.

Divi

Divi, developed by Elegant Themes, is renowned for its visual builder technology, which allows real-time design and customization. Divi is more than just a theme; It’s a comprehensive framework for design that lets users alter any part of their website from the ground up. It offers an array of content elements and design settings, providing beginners and experienced developers with the tools to create unique and beautiful sites.

Themify Ultra

Themify Ultra is crafted with the philosophy of flexibility and ease of use. This theme caters to many users, from freelance designers and developers to agency professionals and DIY website owners. Its robust suite of tools and options ensures that regardless of technical expertise, users can produce stunning, responsive, functional, and aesthetically pleasing sites.

Target Users

Themify Ultra targets users who require a high degree of customization and versatility without extensive coding knowledge. Thanks to its array of pre-built layouts and comprehensive customization tools, it particularly appeals to those who wish to build unique websites quickly. Whether it’s a corporate site, a portfolio, or an eCommerce platform, Themify Ultra provides the necessary functionalities to meet diverse needs.

Key Features

• Customization Options: Themify Ultra has an advanced theme panel that allows users to modify almost every aspect of their site’s appearance and functionality. From header to footer, fonts, and colors, the theme offers detailed control settings that can be adjusted without touching a single line of code.
• Pre-designed Layouts: The theme boasts over 60 professionally designed, ready-to-use layouts that can be imported with a single click. These layouts cater to various industries and purposes, significantly speeding up site-building. Users can choose from multiple templates: agency, restaurant, eCommerce, etc.
• Integrations: Themify Ultra is built to work seamlessly with popular WordPress plugins, enhancing its functionality. This includes compatibility with WooCommerce for online stores, WPML for translation-ready websites, and Yoast SEO for search engine optimization. Additionally, the theme supports the Themify Builder, a powerful drag-and-drop tool that allows for real-time editing and previewing of content and layout changes.

Avada

Avada is recognized as one of the best-selling WordPress themes of all time. It has built its reputation on offering a flexible and comprehensive solution, allowing users to create almost any website. The theme is designed to maximize usability and minimize the need for custom coding, allowing a broad spectrum of people to access it, from inexperienced developers to experts. 

Market Position

Avada’s market position is bolstered by its robust feature set and its reliability since its launch. It has maintained a consistent presence at the top of various theme marketplaces and has been praised for its versatility and powerful options. This popularity is a testament to its quality, and the trust users have in its capabilities to deliver professional-looking sites.

Key Features

• Fusion Builder: At the heart of Avada is the Fusion Builder, a proprietary page builder that offers an intuitive drag-and-drop interface. This tool allows users to construct complex layouts visually without any coding knowledge. Fusion Builder is deeply integrated with the theme, providing seamless performance and design consistency across the site.
• Wide Range of Demos: Avada comes packed with numerous pre-built demos that cover a vast array of industries and site types, from corporate and portfolio sites to blogs and online shops. These demonstrations provide a strong basis and are easily customizable to meet individual needs. They can be imported with only a few clicks.
• Performance Options: Understanding the importance of site speed and resource management, Avada includes various performance optimization options. Users can control lazy loading images, CSS and JavaScript compilation, and more. These settings help improve the loading times and overall efficiency of websites built with Avada, which is crucial for SEO and user experience.

Divi

Divi, developed by Elegant Themes, is renowned for its advanced visual building technology, the Divi Builder. This unique selling proposition has positioned Divi not just as a WordPress theme but as a comprehensive design framework. It is crafted to cater to beginners and experienced developers by providing a powerful yet intuitive interface that simplifies the website design process.

Unique Selling Proposition

The Divi Builder is a standout feature that transforms how users build websites. It allows for real-time editing directly on the page, meaning users can see the effects of their design choices instantly without switching between the back and front ends. This approach helps craft precise and visually appealing websites with minimal effort and time.

Key Features

• Real-Time Design: Divi operates on a WYSIWYG (What You See Is What You Get) principle, where changes are visible immediately as they are applied. This real-time capability ensures that users can tweak and refine their designs on the fly, enhancing the creative process and allowing for rapid development cycles.
• Extensive Content Elements: Divi comes packed with extensive content elements—everything from text and images to sliders, testimonials, and call-to-action buttons. Each component can be fully customized and is designed to work seamlessly across all device types.
• Global Presets: One of Divi’s powerful features is its global presets system, which allows users to design a style once and use it across the entire website. This speeds up the development process and ensures consistency throughout the site. Changes to these presets are reflected globally, simplifying the management of site-wide design updates.

Ease of Use

When choosing a WordPress theme, ease of use is critical, especially for beginners or those who prefer a more straightforward website setup and customization process. Themify Ultra, Avada, and Divi each offer unique interfaces and tools catering to different user expertise levels.

Themify Ultra

Learning Curve: Themify Ultra features a moderate learning curve. While it offers extensive customization options, the interface could be more intuitive than some of its competitors. New users might familiarize themselves with the various settings and options available in the theme panel. User Interface: The Themify Builder provides a backend and frontend editing experience, though it is not as seamless as real-time visual builders. However, including pre-designed layouts helps users jumpstart the design process, making it relatively beginner-friendly once the initial learning phase is overcome. Setup and Customization: Themify Ultra is designed to allow users to launch their sites quickly with one-click demo imports and a drag-and-drop interface. Customizing these designs can be straightforward, but leveraging the full power of the theme’s options might require a bit of a learning commitment.

Avada

Learning Curve: Avada’s Fusion Builder is powerful but has a steep learning curve. For newcomers, the sheer volume of possibilities might be daunting. However, detailed documentation and tutorial videos are provided to ease this process.

User Interface: The Fusion Builder is a robust visual editor that allows for deep customization of layouts and elements. While powerful, the interface can seem cluttered to new users, which might extend the time required to become proficient.

Setup and Customization: Avada excels in setup flexibility with its wide range of demo content. Beginners can get started quickly by importing a pre-built website that matches their vision, making the initial setup relatively painless. However, diving deep into customization requires a willingness to explore and learn the many features of the Fusion Builder.

Divi

Learning Curve: Due to its Divi Builder, Divi arguably offers the smoothest learning curve that provides an accurate visual editing experience. This makes it highly attractive to beginners and people who favor a more interactive approach to design. 

User Interface: The Divi Builder excels in user-friendliness with its clean and intuitive visual interface. Users can click and type directly on the web page, drag items around, and see changes happen in real-time, significantly simplifying the design process. Setup and Customization: Divi is extremely beginner-friendly regarding setup and customization. The real-time visual feedback helps users understand the impact of their changes immediately, reducing the trial-and-error aspect often associated with website design. Divi’s global presets allow for easy consistency and changes across the site.

Customization Capabilities

A key feature of WordPress themes is customization, which enables users to modify their websites to satisfy particular functional and aesthetic needs. Themify Ultra, Avada, and Divi each offer rich customization capabilities but differ in their approaches and specific features.

Themify Ultra

Layout Controls: Themify Ultra provides extensive layout options that allow users to adjust headers, footers, widgets, and other elements. Users can choose from multiple layout options for pages, posts, and global settings, including grid, full-width, and boxed layouts. Style Options: With a detailed theme panel, users can change colors, fonts, and other stylistic elements site-wide or for individual pages. The theme also supports custom CSS for more precise control. Unique Features: A standout feature of Themify Ultra is its “Builder Addons” package, which includes additional modules like progress bars, counters, pricing tables, and more. These elements are beneficial for creating dynamic, interactive sites.

Avada

Layout Controls: Avada’s Fusion Builder enables detailed layout configurations with an easy-to-use interface. It supports extensive grid and column options, allowing for complex layouts and precise placement of content elements. Style Options: Avada offers advanced typography controls and a vast selection of color choices, which may be adjusted for each element or globally. The theme also includes a dynamic CSS generation system that keeps the site light and fast by only including the necessary styles. Unique Features: Avada includes the Fusion Slider, a powerful slider tool that can create stunning visual presentations with animations and responsive layouts. This feature is integrated deeply with the Fusion Builder, making adding anywhere on the site easy.

 

DiviLayout Controls: Divi uses the Divi Builder, a frontend editor that lets users structure their content visually. Layouts are highly customizable, with section and row options that can be adjusted with simple drag-and-drop actions.

 

Style Options: Divi offers unmatched frontend control over stylistic components. Users have real-time control over almost all design elements, including fonts, colors, spacing, and border styles.  

 

Unique Features: Divi’s “Global Elements” feature is handy for those managing more significant sites. It allows users to design a particular element once and use it site-wide. Any changes to this element are automatically updated across all instances, which is a huge time-saver.

Performance and Optimization

In the digital era, a website’s performance affects search engine ranking and user pleasure. Themify Ultra, Avada, and Divi each address performance and optimization uniquely, focusing on loading times, SEO capabilities, mobile responsiveness, and cross-browser compatibility.

 

Themify Ultra Loading Times: Themify Ultra is designed to be lightweight and fast. It allows users to minify and combine CSS and JavaScript files from the theme settings, which helps reduce server load and decrease page loading times.

 

SEO Capabilities: The theme is structured to follow SEO best practices such as clean, semantic HTML5 code and proper use of meta tags. Themify Ultra is also compatible with popular SEO plugins like Yoast SEO, which can help optimize a site further.

 

Mobile Responsiveness and Cross-browser Compatibility: Because Hemify Ultra is responsive, webpages will display beautifully on tablets and smartphones alike. Additionally, it ensures a consistent user experience by testing well on all current browsers.

Avada

Loading Times: Avada includes a built-in performance wizard that helps optimize website speed. Users can easily toggle performance settings such as lazy loading images, asynchronous loading of JavaScript, and CSS file combination and minification. SEO Capabilities: Avada is SEO-friendly, with features that include automatic generation of search engine metadata for pages and posts and integration with major SEO plugins. Its adherence to SEO guidelines ensures that websites built with Avada are optimized for search engines. Mobile Responsiveness and Cross-browser Compatibility: Avada offers advanced responsiveness settings that allow users to fine-tune their site’s appearance on different devices. The theme’s responsiveness can be configured globally or per individual elements, providing great flexibility. It also maintains compatibility across browsers, ensuring a seamless user experience.

Divi

Loading Times: Divi has received updates focused on speed enhancements, including JavaScript and CSS delivery improvements. The Divi Builder also provides options to limit the number of modules loaded on a page, which can positively impact loading times. SEO Capabilities: Divi is built with SEO in mind, featuring clean code and the necessary markup to help search engines better index website content. Like its competitors, it works well with SEO plugins, adding an extra layer of optimization potential. Mobile Responsiveness and Cross-browser Compatibility: Divi’s mobile optimization is a core feature. The theme offers comprehensive, responsive editing controls, allowing detailed adjustments for different devices. Cross-browser compatibility is strong, with consistent performance across the latest versions of major web browsers.

Support and Community

Adequate customer support and a vibrant community are essential for WordPress theme users, particularly when they encounter issues or need guidance on utilizing specific features. Themify Ultra, Avada, and Divi each boast significant user bases and support infrastructures, but they differ in how support is structured and what community resources are available.

Themify Ultra

Customer Support: Themify offers direct customer support through their website via a ticket-based system. They are known for responsive support and a reasonable turnaround time. Themify also provides extensive documentation and video tutorials, which are very helpful for beginners and advanced users. Community and Resources: The Themify community is relatively active, with a forum where users can exchange tips, tricks, and advice. Additionally, the blog regularly updates users on new features and best practices for using Themify themes effectively.

Avada

Customer Support: Avada prides itself on high-quality support, evident in its extensive documentation, HD video tutorials, and dedicated support center. Support is available through a ticket system for customers who have purchased the theme, with generally high reviews for response time and effectiveness. Community and Resources: Avada has one of the largest user bases for a WordPress theme, which has fostered a large and active community. This community is engaged through forums, an extensive network of user groups on social media, and regularly updated blogs that provide users with insights and new ideas for using the theme.

Divi

Customer Support: Divi provides support through several channels, including live chat for immediate assistance and email support. Their extensive documentation is well-organized and easy to follow, and the support team is noted for being helpful and knowledgeable. Community and Resources: Divi’s community is one of the most robust and vibrant in the WordPress ecosystem. It includes a highly active forum, numerous Facebook groups, and meetups worldwide. Divi also hosts a yearly conference called “Divi Con,“ which focuses on training and networking, strengthening the community feel, and resource sharing.

Themify Ultra, Avada, and Divi Pricing Plans

Feature	Themify Ultra	Avada	Divi
Pricing (USD)	$59 (Standard License)	$60 (One-Time Fee)	Yearly: $89; Lifetime: $249
	$89 (Master Club)
	$249 (Lifetime Club)
Lifetime Updates & Support	Yes	Yes	Yes
Layout Controls	Extensive	Extensive	Extensive
Style Options	Customization panel with	Extensive typography controls	Customization panel with
	comprehensive options	and wide range of color options	extensive options
Pre-designed Layouts	60+ pre-designed layouts	Numerous pre-built demos	Pre-built layouts and
		covering various industries	customizable templates
Builder/Editor	Themify Builder with frontend	Fusion Builder with drag-and-drop	Divi Builder with real-time
	and backend editing	interface and backend editing	visual editing
Performance Optimization	Options for CSS and JavaScript	Performance wizard for speed	Options for CSS and JavaScript
	minification and lazy loading	optimization	minification and optimization
SEO Capabilities	Built-in SEO features and	Automatic generation of SEO	Clean code and SEO-friendly
	compatibility with SEO plugins	metadata; compatibility with	structure; compatibility with
		major SEO plugins	major SEO plugins
Mobile Responsiveness	Fully responsive design	Advanced responsiveness settings	Detailed responsive controls
Cross-browser Compatibility	Tested across modern browsers	Tested across modern browsers	Tested across modern browsers
Support & Community	Ticket-based support; documentation	Extensive documentation and	Live chat support; extensive
	and video tutorials	support center; active community	documentation; active community
Value for Money	Affordable with lifetime updates	One-time fee with lifetime	Yearly or lifetime subscription;
	and support	updates and optional support	includes access to all themes
		renewals	and plugins

 

Frequently Asked Questions

1. Can I use Themify Ultra to create an online store?

• Yes, Themify Ultra is fully compatible with WooCommerce, allowing users to create robust and customizable online stores. With its extensive customization options and pre-designed layouts, you can create a professional e-commerce website tailored to your needs.

2. Does Themify Ultra include support for third-party plugins?

• Yes, Themify Ultra is compatible with a wide range of third-party plugins. Whether you need to integrate social media, implement advanced SEO features, or enhance functionality, Themify Ultra can seamlessly integrate with popular plugins to extend its capabilities.

3. How many websites can I use Avada with a single purchase?

• Avada’s single-license purchase allows you to use the theme on one website. You must purchase additional licenses for each site if you need to use Avada on multiple websites.

4. Does Avada include demo content for different industries?

• Yes, Avada includes numerous pre-built demos covering various industries and niches. Whether you’re creating a portfolio, business website, or online store, Avada provides demo content to jumpstart your design process.

5. Can I use Divi to build a website from scratch without any pre-designed layouts?

• Yes, Divi allows you to build websites from scratch using its powerful visual builder. You can create custom layouts and designs by adding and styling modules, rows, and sections to fit your unique requirements.

6. Does Divi include support for custom CSS and JavaScript?

• Divi provides options for adding custom CSS and JavaScript code directly within the theme settings. This allows you to further customize the appearance and functionality of your website beyond the built-in styling options.

Resources Guide: 

WordPress Theme Resources

1. Themify Ultra
   • Website: Themify Ultra
   • Description: Themify Ultra is a flexible and customizable WordPress theme for creating stunning websites. With its drag-and-drop builder and extensive customization options, you can quickly build unique and professional-looking websites.
2. Avada
   • Website: Avada Theme
   • Description: Avada is a multipurpose WordPress theme with a powerful Fusion Builder and extensive pre-built demos. It offers versatility and customization options, making it suitable for various industries and website types.
3. Divi
   • Website: Divi Theme
   • Description: Divi is a well-known WordPress theme offering a large selection of pre-designed layouts and a visual builder. It provides sophisticated capabilities and simple customization for creating stunning, responsive websites.