Build a Website with Genesis Framework – A Step-by-Step Guide for Beginners

Building a website with the Genesis Framework for developers and beginner users, WordPress is a popular choice because of its robust and secure foundation that’s friendly to SEO. Genesis simplifies creating a professional-looking website without needing to write code from scratch. Here’s a beginner-friendly, step-by-step guide to building your website with the Genesis Framework.

Step 1: Setting Up the Basics

  1. Purchase Hosting and Domain: Select a reliable web hosting provider that supports WordPress and register your domain name. Bluehost, SiteGround, and WP Engine are popular choices among WordPress users.
  2. InstallWordPress: A majority of the host providers offer one-click installation of WordPress. Follow your host’s instructions to install WordPress on your domain.

Step 2: Installing Genesis Framework

  1. Purchase and Download Genesis: Go to the StudioPress website (the creators of Genesis), purchase the Genesis Framework, and download the zip file.
  2. Install Genesis on WordPress: Log into your WordPress dashboard, go to Appearance > Themes > Add New > Upload Theme, and upload the Genesis zip file. Click Install Now and then Activate.

Step 3: Choosing a Child Theme

  1. Select a Child Theme: While Genesis is the framework, the design of your site will depend on the child theme you choose. StudioPress offers a variety of child themes catering to different niches.
  2. Install and Activate the Child Theme: Repeat the installation process as you did with the Genesis Framework, but this time for your chosen child theme. Remember, always activate the child theme, not the Genesis Framework itself.

Step 4: Customizing Your Site

  1. Access Theme Settings: Navigate to Genesis > Theme Settings in your WordPress dashboard to customize your site’s settings, including layout options, breadcrumbs, comments, and more.
  2. Customize Your Child Theme: Use the Customizer by going to Appearance > Customize to tweak your site’s colors, fonts, header, background, and other settings. Depending on your chosen child theme, the options will vary.

Step 5: Adding Content

  1. Create Pages and Posts: Create the essential pages (Home, About, Contact, Blog, etc.). Go to Pages > Add New to create a new page, or Posts > Add New for blog posts.
  2. Menu Creation: Organize your pages with a navigation menu by going to Appearance > Menus. Create a new menu, add your pages, and set the display location per your theme’s settings.

Step 6: Plugins and Widgets

  1. Install Essential Plugins: Enhance your site’s functionality with plugins. Go to Plugins > Add New and search for the plugins you need (e.g., Yoast SEO for optimization, WPForms for contact forms).
  2. Configure Widgets: Add content to your theme’s widget areas by navigating to Appearance > Widgets. Depending on your child theme’s layout, drag and drop widgets into different site areas, like sidebars or footers.

Step 7: Genesis-Specific Features

  1. Explore Genesis Plugins: StudioPress offers specific plugins designed to extend the functionality of Genesis, such as Genesis Simple Edits, Genesis Responsive Slider, and more.
  2. SEO Settings: Genesis comes with built-in SEO settings. Access these settings under Genesis > SEO Settings to configure your site-wide SEO options. However, if you’re using an SEO plugin like Yoast, it’s best to let the plugin handle your SEO settings.

Step 8: Launch Your Website

  1. Review Your Site: Before launching, check your website on different devices and browsers to ensure everything looks good and works as expected.
  2. Go Live: If you’re ready and everything looks great, it’s time to announce your site to the world. You can share it with your friends and family on social media or through an email newsletter.


Building a website with the Genesis Framework involves selecting a child theme, customizing your site, and adding content. While Genesis simplifies many aspects of website development, the key to a successful site is exploring and experimenting with the wide range of customization options available. Remember, the beauty of WordPress and Genesis is in their flexibility and the vast community support, so don’t hesitate to seek out resources and tutorials as you build and grow your site.


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